Тут і далі – кураторські тексти до виставки мовою оригіналу.Ex nihilo nihil fit
: nothing comes from nothing. According to this conception, present in Western thought since its origins, nothing can be created out of nothing. The exhibition of the same name is the negation of this principle, as it is, on the contrary, the assertion of the need for an empty space, a container which is able to hold any kind of content.
«Linguistic unit is an empty module that fills itself with connotations, depending on the beholder». Nothing will come of nothing
– the artist's first exhibition in Italy – develops around Three Billboards
, a constantly evolving project, which started in 2018. It took its inspiration from the movie of the same name, «Three Billboards Outside Ebbing Missouri», a 2017 movie: a work of art that deals with the power of words and the strength that their messages are able to convey. The image of three billboards, conceived by the director Martin McDonagh, was so incisive that it influenced the audience, which appropriated it in order to convey their own messages, mostly in the form
of memes and photomontages. Absurd sentences, anecdotal expressions and other memes' quotes replaced the movie's seriousness. That's exactly the phenomenon which aroused the artist's curiosity and pushed her to further investigate the subject. Three Billboards
is the artwork's reduction to an empty space, language's ground zero: an installation that fills itself
of content throughout the spectator's fruition. The only thing the artist did was setting up a situation that developed itself in an unpredictable way.
After its online upload, the project proved to be able to trigger a chain reaction made of conflicts, agreements and other following acts. Each of those reactions touched a specific sore point of contemporary Ukraine society. The most heated kinds of criticism addressed towards what has been perceived as a useless waste of money. Money that wasn't spent
for entertainment reasons or for a «worthy» piece of art, or not even to help needy people, but in order to create emptiness: a gap in the infinite flow of images which is typical of the contemporary age.
Up until now, Three Billboards
has always been narrated and retransmitted over the internet, thus keeping on generating small stories around it, and it has never been disclosed in its entirety. Contextually to the exhibition
at Circolo of Cavallerizza, the project offers itself for the first time in an overview, where the single fragments
are put together in a tale and in a texture of relations and complementary reflections.
The exhibition's title, Nothing will come of nothing
, comes precisely from a negative comment received online about the work's sterility. A comment that the entire exhibition aims at proving wrong, by collecting and displaying all the things that the work generated – as well as by telling how it was generated. The most significant and iconic reactions generated by Three Billboards
are displayed in an intelligible way, by showing how the work has been able to receive and retransmit the space-time issues in which the work unfolded.
(З кураторського тексту Юлії Сай)